Hands of an artist. Brains of a marketer.
I am an art director/designer with over ten years experience in the creative world, branching into marketing, strategic planning, and project management for both print and digital media. I'm passionate about beautiful design and typography. I'm inspired by the belief that you can accomplish great things collaborating with others, and that there is nothing better than building a diverse creative team. Experiencing that ah-ha moment from concept all the way to the success in execution is one of the best feelings in my opinion, and even better when shared.
I have a hands on collaborative approach when working on projects, involving nitty-gritty design, direction, and styling. I'm never afraid to bring design back to the basics. Whether I'm designing an editorial spread or a digital catalog, I approach all challenges with quick wit and marketing expertise. I'm always looking for ways to streamline the design process without ever sacrificing integrity. I wake up early and go to bed late to make sure every project gets done right and gets done on time.
My background and experience in marketing has helped me to develop a better understanding of the end user for any design project. In a world where traditional print media is going digital, this is especially important since there is more data available for how people interact with products whether it be a magazine, catalog, website, or ad. The art of design is so much more than simply making something look aesthetic. Responsible design engages, informs, and creates an environment where your user can respond and interact intuitively with ease.
What I like to do.
Music is much like coffee for me when I'm working on something. I believe laughter is often the best medicine for anything.
I spend most of my free time at either a lake or at the beach. I recently relocated from sometimes rainy Florida to always sunny California. I have an affinity for plants and insects. I love good company and a good gin. I like to travel, hike mountains, and scuba dive. And now that I live so close to the beach, I try to bike about 50 miles a week around the coast. I also have made an effort for the past decade to camp at a National Park every year. I get excited for new and old power tools and building things with my own hands. I enjoy volunteering for organizations like Surfrider, Speak up Wekiva, and Sierra Club. Above all, I like to spend time with my closest people and my catahoula-leopard dog.