To date, this has been one of the most rewarding projects to work on for me. Like many projects, this was on a very tight deadline, and I had all of these ideas, yet with such a narrow window, I simply had no time to test. To hell with it, onward! Luckily, despite my neck going out from hours of woodburning in the same crippling position, it all came together, and with little time to spare. This project began with the hardware store and sketch pencils. The next step was scouring the Rollins College campus for all sorts of fun flora, bringing them back to arrange on a scaled piece of wood, and figuring out what would actually work. It's always fun to take your work outside of the computer and bring it back old-school. My route was risky but for this particular project it really made all of the difference. My favorite experience was definitely building out the cover. Building the "R" out of dirt, collected mosses, and sprouts was so much fun. Happily, it turned out rich, and lively.
I had about two weeks total from beginning to end taking over this feature.
I had a mix of mosses that I collected from around the campus, my house, and purchased from a local neighborhood nursery. To keep it fresh, I designed it late the night before the photoshoot in my house, sent sample photos to the creative director, then the morning of, scoured for newly sprouted ferns and mushrooms to finish the assembly minutes before the shoot. It had to be done quickly because within hours the collected plants and moss would start looking pretty sad.